The course introduces the student to the
contemporary business world, the business of managing, people in organizations,
the principles of marketing, and financial issues.
1. Discuss how businesses achieve success by demonstrating ethical behavior
2. Explain the strategies for business success in the relationship era
3. Demonstrate the use of empowerment in management
4. Describe the elements of customer-driven marketing
5. Demonstrate the use of technology in business6. Discuss topics in tax accounting.